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KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time
by KnowledgeStorm, Inc

It has been widely documented that most sales and marketing professionals do not adequately qualify and manage the leads they receive. Hence, researchers such as SiriusDecisions, a leading source of B2B sales and marketing intelligence, have found that as much as 70% or more of leads become missed revenue opportunities. When marketing works so hard to generate leads, it's a shame to leave those opportunities on the table.

Consider two leads for the same IT product. Both leads are from mid...
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